Business coaching with Richard.
Hi Im Richad Anthony, with over 30 years in the tattoo, PMU, body piercing, and beauty industries, I’ve been where you are—full of passion for your craft but searching for the tools to grow your business.
As Australia’s only certified coach in this space, I’ve helped ambitious creatives build profitable, sustainable businesses, scale their careers, and leave lasting legacies. I’ve written books like Tattoo Profits, Piercing Profits, Beauty Profits, and PMU Profits to share everything I’ve learned about turning talent into financial freedom.
I’m passionate about teaching both craft and business—focusing on client retention, branding, staff management, and practical strategies that deliver real results. Whether through coaching, mentorship, or consultancy, my goal is to give you the tools, confidence, and mindset to stand out in this competitive industry and build a business you’re proud of.
If you’re ready to level up, I’m here to guide, mentor, and inspire you every step of the way.
EZE Training
Business Coaching - Creative Empire Builder Package
Creative Empire Builder is a 12-week private coaching program with Richard Anthony designed for tattoo artists and body piercers who want to turn their skills into a structured, profitable business. Through weekly 1-on-1 sessions, direct support, and practical tools, you’ll refine your positioning, strengthen pricing and financial strategy, improve marketing and client conversion, and implement systems that support long-term growth. By the end of the program, you’ll have clear direction, stronger business foundations, and the structure needed to scale with confidence.
EZE Training
Business Coaching - The signature stroke system
Coached by Richard Anthony, this 12-week program helps cosmetic tattoo and PMU artists turn their skills into a profitable, fully booked business. You’ll learn how to attract high-value clients, price your services confidently, strengthen your brand, and implement marketing and systems that support consistent bookings and long-term growth. The program includes weekly coaching and accountability, practical templates and tools, and strategies tailored specifically for the PMU and cosmetic tattoo industry.
EZE Training
Business Coaching - The Salon Success Playbook
Coached by Richard Anthony, The Salon Success Playbook is a 12-week program designed for hair and beauty salon owners ready to build a more profitable, well-structured business. Through a clear step-by-step framework, you’ll refine your brand and ideal client, strengthen pricing and service menus, implement marketing that drives consistent bookings, and develop systems that make daily operations smoother. The program focuses on practical strategies that improve cash flow, client retention, leadership, and long-term business growth.
