BSBESB404 Market new business ventures - Nationally Accredited

This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

No prerequisites are required to enrol in or complete this course.

• Basic Language, literacy and numeracy skills in English (LLN)
• Victorian Student Number (VSN) – Victoria only
• Unique Student Identifier (USI) – Australia wide
• Access to a functional pc or tablet device with video recording capabilities, internet access and Chrome internet browser.

Unique Student Identifier (USI) – Australia wide:

A USI is a reference number made up of numbers and letters. It creates a secure
online record of your nationally recognised training that you can access
anytime and anywhere, and it’s yours for life.

To receive a Statement of Attainment when completing your
course, you will need to give us a copy your USI number. Creating a USI is
free.

To obtain this USI if you don’t already have one please
follow the link below: http://www.usi.gov.au

The course covers the theory and practice associated with:

• Develop marketing strategy for business venture
• Establish marketing mix for the business venture
• Implement marketing strategy
• Evaluate marketing performance

Online: self paced, approximately 72 hours. 3 months course access online.

Online Learning

Flexible, self-paced learning that allows you to study from anywhere, at any
time.

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