EZE Training
Business Coaching - The signature stroke system
Business Coaching - The signature stroke system
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Coached by Richard Anthony
Turn your cosmetic tattoo and PMU skills into a fully booked, profitable business. This 12-week program gives beauty professionals the guidance, tools, and strategies to attract high-value clients, confidently set prices, and grow a strong, sustainable business.
What You’ll Gain
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Attract a consistent stream of clients who value your skills
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Price your services confidently and increase your income
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Build a standout brand that elevates your reputation
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Implement marketing strategies that bring real results
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Keep clients returning with systems that ensure loyalty
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Work smarter with practical tools that simplify your daily operations
What’s Included
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12 weeks of weekly coaching and accountability with Richard Anthony
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Ready-to-use templates, checklists, and business tools
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Marketing, pricing, and branding strategies tailored to PMU and cosmetic tattoo professionals
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Access to a supportive community of like-minded artists
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Bonus resources to help you scale your business faster
This program is ideal for PMU and cosmetic tattoo artists ready to elevate their brand, increase bookings, and earn what they’re truly worth.

How the 12‑Week Roadmap Works
Each week focuses on a key business growth area, such as:
Vision & Goals – define where you want your business to go
Ideal Client Strategy – know who you’re selling to
Marketing Foundations – create a plan that gets results
Social Media Strategy – convert followers into paying clients
Pricing for Profit – stop guessing and start earning
Client Retention & Systems – keep clients coming back
Scaling Your Business – plan for long‑term growth
Frequently Asked Questions
How do I know this program will actually work for me?
The Salon Success Playbook is not a generic business course—it is designed specifically for hair and beauty professionals, addressing the unique challenges of salon growth, pricing, branding, and marketing.
Unlike other programs that leave you to figure things out on your own, this step-by-step, structured system walks you through exactly what to do to build a profitable, fully booked salon. If you implement the strategies, you will see real results.
And to ensure you reach your goals, we include accountability sessions to keep you on track and help you stay committed to your success.
I’ve already taken business courses before. How is this different?
Many business courses give general advice that isn’t tailored to the beauty industry. They provide information, but no clear process to follow.
The Salon Success Playbook is different because:
✔ It is 100% designed for hair and beauty professionals—not a one-size-fits-all course.
✔ It provides a structured roadmap to follow, so you always know your next step.
✔ You’ll receive one-on-one coaching, live Q&A sessions, and a supportive community—you won’t be left to figure things out alone.
✔ It focuses on implementation, not just learning—you’ll see real changes in your business as you apply each step.
✔ You’ll get accountability sessions to make sure you’re progressing and staying on track toward your business goals.
I don’t have a lot of time—how much do I need to commit?
The program is designed to fit into your schedule without overwhelming you. Each week’s content is structured so you can implement the strategies in just a few focused hours.
Instead of wasting time guessing what works, you’ll follow a clear, step-by-step plan that helps you grow your business efficiently.
Plus, you get lifetime access, so if you ever fall behind, you can revisit the lessons at any time!
What if I’m just starting my salon business?
This program is perfect whether you’re just starting out or have an established salon.
If you’re new to the industry, this program will give you a strong foundation to build your brand, attract your first high-value clients, and price your services correctly from the start.
If you already have an existing business, you’ll learn how to refine your pricing, streamline your operations, improve marketing, and scale your success.
With accountability sessions, we ensure you stay on track and keep moving toward your business goals, no matter where you start.
Do I need to be tech-savvy to succeed?
Not at all! The program provides simple, step-by-step instructions and templates that are easy to use, even if you’re not comfortable with technology. You’ll also have access to support if you need help.
What kind of support will I receive during the program? You’ll have access to:
- Weekly 1-on-1 Coaching Sessions: Get personalized guidance tailored to your business.
- Email & Message Support: Ask questions and get feedback between sessions.
- Exclusive Community Access: Connect with like-minded professionals for advice, encouragement, and inspiration.
What results can I expect from the program?
Results vary based on your effort and implementation, but most participants see improvements in:
- Client acquisition and retention.
- Pricing confidence and revenue growth.
- Streamlined operations and reduced stress.
- Enhanced branding and marketing effectiveness.
What if I fall behind?
Don’t worry! The program is designed to be flexible. You’ll have access to the materials and resources even after the 12 weeks, so you can catch up and revisit lessons at your own pace.
Is there a refund policy?
We stand behind the value of the program. If you actively participate and don’t see results, reach out to us within 30 days, and we’ll work with you to address your concerns or discuss a resolution
How do I know this program is right for me?
If you’re ready to:
- Attract more clients and build a loyal customer base.
- Streamline your studio operations to focus on your craft.
- Confidently charge what you’re worth and grow your revenue.
Then this program is exactly what you need.
Payment Help
Learner funding is available via EduPay and ZipPay
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What’s Included
- 12 weeks of structured business training
- Step-by-step growth roadmap
- Plug-and-play templates and tools
- Marketing and pricing resources
- Strategy guides and planning documents
- Additional bonus business growth resources
You’re not left guessing. You’re given a clear direction andthe tools to execute.
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Who It’s For
- This program is ideal for:
- Hair salon owners
- Beauty salon owners
- Solo operators ready to grow
- Established salons wanting stronger systems and
profitability - Professionals who are tired of overworking and under-earning
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